Web Design & Development Services
Whether you’re looking for a fresh new look or a major overhaul, our website design and development services will elevate your business to the next level. Stand out from the crowd and build your custom website today!
Digital Starts with Uplancer
No matter what you’re selling, the first thing customers will do is Google search your company. Does your website even show? Are you proud of what they‘ll see?
If you feel your presence falls short for any of the above questions, chances are your sales are falling short too. We’re a team of marketing and tech experts who can enhance your digital presence and support any website design and development gaps within your organization. Based in Columbus, Ohio, we are engaged and passionate about websites. You’ll find that we always keep things simple, which makes it easy to work with us!
Uplancer is Your Web Design and Web Development Team
Web design and development consists of many moving parts! Uplancer’s unique approach to creating beautiful and modern websites is outlined below.
Web Strategy
Web Strategy
Before any web design and development project, we’ll examine your business objectives, customer expectations, and competitive landscape. From there, we determine the best way to carve out a space for your brand and website.
We find that a thorough web strategy includes the initial user experience, such as the needed pages and overarching content areas for your website. Both are critical for building an engaging and effective website experience.
Web Design
Web Design
From our web strategy discussions, we’ll understand two essential details about your web design needs: your branding guidelines and how much web design you’ll actually need, which could range from a single-page website to a multi-page website.
The fun part about web design is that we’ll take all of our discussions and translate them to life. Your web designs must truly represent your brand and delight and wow your customers. We make sure that they do as we iterate the designs with you into exactly what you and your customers need.
Copywriting
Copywriting
Creativity is difficult to maintain. Keeping it targeted is even more challenging. Our copywriting team has weathered the elements and can turn writing on and off. We’re industry-agnostic and have solid marketing. As a result, we lean into your subject matter expertise to write engaging copy that resonates with your potential buyers. Leave the copywriting to Uplancer so that you can focus on running your business.
Web Development
Web Development
Putting the website together is where all the magic happens. It’s always custom for us and comes in a mix of code and configurations. For the marketing teams who want to manage their site, we use a content management system like WordPress. If it’s a more custom build, we can help with that too.
Web development also focuses on integrations on your website. You may need tags, tracking, cookie management, and custom plugins and code that require a web development team like Uplancer to help!
Website Analytics
Website Analytics
Don’t make decisions blind. Without website analytics, you may be removing things that are working and adding things that aren’t. Google Analytics is one of several analytical tools that can take all the guesswork out of your decisions. Website analytics helps you understand your buyer personas, identify high-converting events on your website, and map out the most common customer journey. Integrate website analytics on your website today with a digital marketing agency like Uplancer.
CRM Integration
CRM Integration
At one point, you’ll need help untangling all of the intricacies around your customers: where are they along the sales pipeline, what’s their preferred contact method, and is the person I’m talking to the decision-making? A CRM will help map all these out and help automate any tedious work related to outreach and data enrichment. It also centralizes everything for easier data management. Get your CRM support with a Uplancer today.
Search Engine Optimization
Search Engine Optimization
Our goal is to get you noticed. Search engine optimization (SEO) is how we’ll achieve it. SEO requires strategy, planning, and execution for it to work effectively. As part of that strategy, your SEO must be targeted and unique, and your content must be consistently revisited and optimized. A digital marketing agency like Uplancer can be your SEO specialist to rank your website higher on the SERPS.
Web Design Maintenance
Web Design Maintenance
Occasionally, you’ll have ad hoc requests for your website. That could be from updating the layout and adding a new blog article to implementing new forms of paid media and creating new web pages. With web design maintenance in place, your web designer can handle all of those. As a result, you can scale your website with your business without pausing for a new agreement every time.
Website Domain and Hosting
Website Domain and Hosting
Your domain is the source and lifeblood of your digital brand. It must be managed and protected to provide a consistent website experience for your customers. Through our website hosting services, we’ll ensure that your domain records are linked with your services and website. We’ll also patch your CMS instance and cloud services, and manage backups, plugins, and the scalability of your site. Move your website to a better hosting provider like Uplancer!
Web Design Audit
Web Design Audit
It’s not always apparent, but there are standard practices that your web design team should follow to prevent your website and digital brand from giving a bad impression. Are there backups in place and working? Can customers access your website without running into any network or rendering problems? A web design audit will help uncover these and other points to consider.
Managed Web Design
Managed Web Design
The services detailed – web design, web development, copywriting, website hosting, website domain, and Google Analytics – are included in Uplancer’s fully managed web design service. You’ll find our same offer on AWS Marketplace as an official vendor. As your digital marketer and web design expert, we’ll manage everything website-related to simplify your website needs. Get started today with Uplancer as your managed web design partner.
Web Design Performance Optimization
Web Design Performance Optimization
Have you ever used PageSpeed or Lighthouse to test your website? If you’re concerned about those reports, we’re here to help! We can help optimize your accessibility, SEO, and best practices scores from those reports to ensure a better SERP experience. Connect today to get your website optimized.
Common Sense
Web Design & Development
Unlike other website developers, we do things differently. We are hyper-focused on keeping things simple and trying to avoid the complicated. We also don’t use the cookie-cutter method when designing websites. We call our approach digital common sense.
Results Drive Everything
The basis for any business decision must be grounded in results. For a website, that’s color, layout, speed, and conversions. Everything we build relies on past, present, and predicted data. We aim to ensure your website is driving results and generating hot leads.
Cost-Conscious Web Design
We don’t tack on unnecessary months of overhead that you find with typical agencies. We just do things faster. That’s why we’re able to deliver custom websites at a fraction of the cost!
Agile Web Design & Development
Why does it take longer for other web developers to build your website? We can build it quicker because our team is built to be agile, simplifying every part of your website development experience. Less complexity equals faster website turnaround time.
Right the First Time with Web Design
Going fast and saving money doesn’t always mean you’ll get a half-baked site. We’ve got the proper checks and balances in place: meticulous QA cycles, automated testing, and effective scoping. We succeed when you succeed, so we’ll go the extra mile to ensure you have a lasting and converting website!
Web Design & Development Done Right Equals ROI
In today’s business, you’re behind if you aren’t thinking ahead. Customer digital expectations are constantly changing and require continuous digital fine tuning to satisfy them.
Make sure your website is set up for what’s next and is actually done right. Websites done right not only pay for themselves, but also provide the following return on investments.
More Conversions
When you’re speaking the language of your customer, and you make their experience as fluid as possible, it’s a no brainer that you’ll start converting. Stay relevant with your customers and meet their digital expectations.
Great First Impressions
You don’t always get a second chance, so why waste it? Make a great first impression and build a website that wows your customers through design and content and invites them in for a long conversation.
Stronger Brand
We like current brands, and so do your customers. Remember, you may be getting older, but your buyers aren’t. It might be time to consider a new website to meet and exceed your customers’ digital expectations.
Cost Advantage of Good Web Design
One of the most overlooked advantages of a well-built site is reduced costs for your digital operations. When your site is consistently optimized, you realize cost savings through paid media and organic outreach. Why wouldn’t you invest in something that can save you money later?
Web Design & Development Done Right Equals ROI
In today’s business, you’re behind if you aren’t thinking ahead. Customer digital expectations are constantly changing and require continuous digital fine tuning to satisfy them.
Make sure your website is set up for what’s next and is actually done right. Websites done right not only pay for themselves, but also provide the following return on investments.
More Conversions
When you speak your customers’ language and make their experience as fluid as possible, it’s a no-brainer that you’ll start converting. Stay relevant with your customers and meet their digital expectations.
Great First Impressions
You don’t always get a second chance, so why waste it? Make a great first impression and build a website that wows your customers through design and content, and invites them in for a very long conversation.
Stronger Brand
We like current brands, and so do your customers. Remember, you may be getting older, but your buyers aren’t. It might be time to consider a new website to meet and exceed your customers’ digital expectations.
Cost Advantage of Good Web Design
One of the most overlooked advantages of a well-built site is reduced costs for your digital operations. When your site is consistently optimized, you realize cost savings through paid media and organic outreach. Why wouldn’t you invest in something that can save you money later?
Frequently Asked Questions About Web Design
Have a question? We have answers! Everything you need to know about website development.
What do I need to start building my website?
Not much! All you’ll need is to share the name of your website and your vision with us. We’ll take it from there by leading you through a brief discussion around your brand. We’ll uncover plenty of details to get started on your website, including the color pallette, typography, logo, website copy, and website design, as well as the development and launch of your final website.
What's included with my website?
Each and every website that we build is custom. We avoid templates like the plague because we believe that you should stand out above all of your competition. Additionally, you’ll get a website where customers will understand your business and your approach, and will have a way to interact with your brand, whether that’s through a contact form or through social media. On top of that, data is power and is why your website will capture analytics to better understand your customers.
Do you build new websites or work on existing ones?
We do both! We’ll build custom websites from scratch or replace existing websites with new ones. We’ll also work on enhancements to exisiting websites using your chosen techstack.
After launching our website, can we maintain it ourselves?
Yes! Upon request, we can build a website that you can manage. However, we find that this presents a challenge for teams who don’t have the time and/or expertise to do so. That’s why we also offer website managed services where we maintaiin everything, ensuring that your website is always up and running. For more details around our website managed services, reach out to us below for help!
What if we need more help with our website post-launch?
Depending on your need, you may fit into one of these three client categories: clients who don’t need help at all, clients who need help from time to time, and clients who want someone else to worry about their website. Most of the times, we find ourselves working with clients from the latter, managing, enhancing, and backing up their website through a monthly retainer arrangement.
How much does it cost to build my website?
Because we only build custom websites, you’ll find that our fees reflect accordingly. Depending on the size and complexity of your website, this fee can range from $5,000 to $20,000+.
How long does it take to build my website?
It depends and could range from several weeks to several months. The more pages and content that you have, the longer it’s going to take to build and launch it. Contact us for get a free quote today.
We also need a logo, application, and/or something else done. Can you help us?
Yes! In addition to building engaging websites, we also do graphic design, app development, data science, AI/ML, cloud computing and more for our business partners.
Explore Web Design & Development
Your Website: The Intermediate Guide to Good Web Design
Adding caching, analytics, and backups are good web design practices. Know the importance of each and how they can greatly improve your customer journey.
Your Website: The Basic Guide to Good Web Design
Basic web design consists of a domain, hosting, security, and content. Learn how they work together to solidify your digital presence.
What Trust and Security can Do for Your Website
You don’t do business with people you don’t trust. Don’t let your website hold you back by being unsecure. Know your options and get your website secured today.
Beyond Website Development
We don’t label ourselves as web designs or web developers. We’re digital enablers who can expand and support your ongoing digital initiatives. We’ve designed websites for hospitals, managed paid media for manufacturing equipment, developed web apps for healthcare testing operations, and built mobile apps for construction equipment. Learn more about our other digital service offerings below:
Design
Our designers, animators, and UX/UI professionals are here to bring your vision to life. Your customers make decisions on whether they like your website and other marketing collateral in micro, subconscious moments. We focus on the most pleasing design and user experience to get your customers where they need to be and take the actions you want them to complete.
App Development
The Development and QA team at Uplancer is focused on one thing: bringing your solution to life. We embrace change and we do what needs to be done. We’re not about creating code-as-artwork. We’re giving life to a beautiful design.
Marketing / Brand Strategy
Who is my customer? What competitive pressure am I facing? What is my message? How am I driving demand? These are all questions our marketing strategy team will tackle for you. Marketing is like asking someone on a date, and branding is the reason they say yes. We’ll make sure your brand is positioned and communicating all the right things.
Local IQ™
Are you competing across countries? Do your users speak a variety of languages? At Uplancer, we don’t believe in machine translation. We believe in providing the best user experience. That’s why our proprietary and innovative Local IQ™ approach will localize your content, collateral, website, etc. with both language and cultural cue’s that your customers expect.
Cloud Solutions Architect
Elevate your business with our cutting-edge cloud solutions! We tailor scalable, secure, and seamless cloud infrastructures that drive efficiency and innovation. Whether you’re leveraging cloud for building applications or enhancing security, our expert team ensures a smooth transition towards a cloud architecture. Experience the cloud like never before with Uplancer Agency.
Beyond Web Development
We don’t label ourselves as web designs or web developers. We’re digital enablers who can expand and support your ongoing digital initiatives. We’ve designed websites for hospitals, managed paid media for manufacturing equipment, developed web apps for healthcare testing operations, and built mobile apps for construction equipment. Learn more about our other digital service offerings below:
Design
Our designers, animators, and UX/UI professionals are here to bring your vision to life. Your customers make decisions on whether they like your website and other marketing collateral in micro, subconscious moments. We focus on the most pleasing design and user experience to get your customers where they need to be and take the actions you want them to complete.
App Development
The Development and QA team at Uplancer is focused on one thing: bringing your solution to life. We embrace change and we do what needs to be done. We’re not about creating code-as-artwork. We’re giving life to a beautiful design.
Marketing / Brand Strategy
Who is my customer? What competitive pressure am I facing? What is my message? How am I driving demand? These are all questions our marketing strategy team will tackle for you. Marketing is like asking someone on a date, and branding is the reason they say yes. We’ll make sure your brand is positioned and communicating all the right things.
Local IQ™
Are you competing across countries? Do your users speak a variety of languages? At Uplancer, we don’t believe in machine translation. We believe in providing the best user experience. That’s why our proprietary and innovative Local IQ™ approach will localize your content, collateral, website, etc. with both language and cultural cue’s that your customers expect.
Cloud Solutions Architect
Elevate your business with our cutting-edge cloud solutions! We tailor scalable, secure, and seamless cloud infrastructures that drive efficiency and innovation. Whether you’re leveraging cloud for building applications or enhancing security, our expert team ensures a smooth transition towards a cloud architecture. Experience the cloud like never before with Uplancer Agency.